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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for "online advertising" yielded 125 matches


11/01/2007 - Five Steps To Successful Pay Per Click
There are three ways to grow a business.

10/01/2007 - Fun Friends
In 1998, Julian Parry, CEO and co-founder of Fun Friends, a company that manufactures novelty cell phone covers, was a man with a vision, but he did not know it.

09/01/2007 - Teamwork Drives UB2B's Success
One of the key components of Fatima Siner's game plan for business success includes the philosophy used by all winning football coaches: surround yourself with the best assistants and the most talented personnel.

09/01/2007 - Social Shopping Sites
People who love to shop, also love to talk about shopping.

08/01/2007 - Video Spurs Action
ONLINE video ADVERTISING is proving to be an effective method of persuading consumers to visit websites, go to a store, or make a purchase, according to a new study from the ONLINE Publishers Association.

07/01/2007 - Small Retailers vs. Big Boxes
How do independent retailers compete with the, "big boxes?" Let us face it: It is hard to beat the economies of scale that the big boys enjoy in the retail market.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Surplus Success At Via Trading
Jacques Stambouli was brainstorming one day in the library, while working on his master's thesis. His professor had assigned him to come up with a business plan that pertained to retail or wholesale.

07/01/2007 - Merchants Set Up Shop at Facebook
Facebook Inc., the ONLINE social network with 24 million active users, now allows merchandisers to develop applications that its users can add to their personal pages. Various name brands have already jumped into the fray.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics ONLINE retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

05/01/2007 - Quality & Service In the Bag At Handbag Express
Barry Herrington retired back in 1999 after three decades in the manufacturing and wholesaling industry, where he was a highly successful designer of underwater spa lighting systems and open heart surgical equipment.

05/01/2007 - Phishers Try New Tactics
Phishers and spammers are finding new ways to con visitors to retail sites.

05/01/2007 - Find Products with Wholesale Power Search
When it comes to searching for products on the web, no one wants to waste time.

04/01/2007 - Web Browsing And Store Sales
ONLINE research by consumers is not just a convenience they like: It is a major driver of in store sales, and its influence is growing.

04/01/2007 - User Revolution Alters Web
With the rise of the Internet as a mass medium, worldwide ONLINE ADVERTISING is expected to exceed $81 billion in five years. That represents a compound annual growth rate of approximately 21 percent.

04/01/2007 - Small Wholesalers' Marketing Tips
The inventory is all set and the website is complete, so all that is left is to flip the switch and go live.

03/01/2007 - Wholesale2U.com Aids Schools
An up and coming member of the wholesale community, Wholesale2u.com, has been offering schools across the nation the chance to participate in their unique fundraising programs, both offline and ONLINE.

03/01/2007 - Halloween Grows Up ONLINE
Halloween has always been a seasonal marketplace about costumes, decorations, parties and candy.

03/01/2007 - CloseoutCentral.Com: Web Buying & Selling Made Easy
Buyers searching for the best deals on the latest closeout merchandise should look no further than Closeoutcentral.com, the nation's leading directory of closeout suppliers and products.

02/01/2007 - Solid Year For ONLINE Toy Sales
A survey of ONLINE toy wholesalers and retailers reveals a good but not great year in 2006, and promising prospects for '07.

02/01/2007 - Mix Search And Display Ads
When combined, search and display ADVERTISING deliver profoundly better results than when used independently, according to new research conducted by comScore Networks.

02/01/2007 - Dawn of mCommerce
Multi-channel marketing adds another channel: mCommerce, which is shopping on mobile phones. While wildly popular overseas, mCommerce is only now beginning to pop up in the U.S.

01/01/2007 - Products & Prices Drive Sales At CloseoutCentral
For the last 10 years, the Internet has been building steam towards becoming the dominant medium of the future for business to business trade. And CloseoutCentral.com has been leading the way, step by step, as this revolution has taken place.

01/01/2007 - Managing Shipping
The cost of shipping a one pound box from L.A. to New York can range anywhere from $1.73 to $69.73, depending on shipping options. A Forrester Research study for Shop.org says ONLINE sales of items shipped are expected to increase 20 percent this year, to approach $132 billion.

01/01/2007 - Converting Shoppers Into Buyers
Dollars spent on improving the shopping experience can significantly increase a retailer's sales and earnings. Specifically, building a multi channel capability can pay big dividends, according to a new study from Deloitte & Touche USA.

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